Subtractive photoshop wizardry

VLISCO Funky Grooves

Client

VLISCO

Vlisco has been designing and manufacturing distinctive fabrics loved by African women since 1846. The specially crafted fabrics – Wax Hollandais, Super-Wax and Java – continue to be made with time-honoured methods and materials in Helmond, the Netherlands.

Project

Campaign website for VLISCO’s Funky Grooves campaign

Campaign photography was shot on location, and most locations were shot with and without models.

With this material, we figured it would be a nice effect to zap the models into the scene one by one, accompanied by a flash whiteout. It turned out to be a lot more complex than we thought, and required some extreme subtractive photoshop wizardry. Happy with the result though 🙂

Tech

Photoshop, ActionScript3, Greensock GSAP, event-triggered audio.

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