Traditional Panama rum

Ron Abuelo Netherlands

Client

Ron Abuelo Netherlands

Character is timeless

Abuelo has been inspiring generations since 1908. Crafting some of the world's finest aged rums takes family freedom, a respect for tradition and a fearlessness to push boundaries.

The Ron Abuelo range of perfectly balanced rums might share the same family DNA but each has its own unique personality.

Project

A new online experience for Ron Abuelo Netherlands

Ron Abuelo's award winning rums needed a renewed online experience and identity for the Netherlands.

The new website oozes craftmanship, Panama tradition and love for great rum with beautiful photography, video and interactive animation. Rocketclowns provided the technology to make that experience happen.

Technology

Animations created with babylon.js

One of our concepts for Ron Abuelo had some cool user controlled zooming animations for the bottles of the Ron Abuelo line, like the one you see above. We had great super-hi-res photography of those bottles, so it had to be done 🙂

After experimenting with several animation frameworks, we chose babylon.js to create the interactive animations on the new Ron Abuelo website.

The babylon.js WebGL engine provided the most consistent framerates across devices. We were really wowed by the performance, even on modest smartphones, and with high resolution textures.

Link

Ron Abuelo Netherlands is online now

ronabuelo.nl

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