Ron Abuelo Netherlands

Traditional Panama rum

Client

Ron Abuelo Netherlands

Character is timeless

Abuelo has been inspiring generations since 1908. Crafting some of the world’s finest aged rums takes family freedom, a respect for tradition and a fearlessness to push boundaries.

The Ron Abuelo range of perfectly balanced rums might share the same family DNA but each has its own unique personality.

Project

A new online experience for Ron Abuelo Netherlands

Ron Abuelo’s award winning rums needed a renewed online experience and identity for the Netherlands.

The new website oozes craftmanship, Panama tradition and love for great rum with beautiful photography, video and interactive animation. Rocketclowns provided the technology to make that experience happen.

Technology

Animations created with babylon.js

One of our concepts for Ron Abuelo had some cool user controlled zooming animations for the bottles of the Ron Abuelo line, like the one you see above. We had great super-hi-res photography of those bottles, so it had to be done 🙂

After experimenting with several animation frameworks, we chose babylon.js to create the interactive animations on the new Ron Abuelo website.

The babylon.js WebGL engine provided the most consistent framerates across devices. We were really wowed by the performance, even on modest smartphones, and with high resolution textures.

Made by Rocketclowns

Campaign photography was shot on location, and most locations were shot with and without models. With this material, we figured it would be a nice effect to zap the models into the scene one by one, accompanied by a flash whiteout.

Subtractive photoshop wizardry

VLISCO Funky Grooves

Music & video by Olaf Wempe

0L4F – The First Time I Saw Your Moment

In memory of Roberto Perez

Roberto’s Garden

Rebuilding the site using current technologies, and a great opportunity to align the look and feel to other current ASTRON websites, such as astron.nl and science.astron.nl.

Vacancy website for astronomy institute ASTRON

Jobs at ASTRON

Rocketclowns News

One of the big challenges when working with Oxygen Builder sites is client-friendly content editing

Using Advanced Custom Fields (ACF) Flexible Layout with Oxygen Builder

After a refreshing holiday on the beaches of schiermonnikoog|And Agia Pelagia in Crete, Greece|Rocketclowns are GO!

Post holiday reboot!

Touched is a forward thinking record label curated by Martin Boulton (aka Min-Y-Llan) and is is a non-profit label with a cause.

Touched Electronix TE004 – Out now

Our Mobile Podcast Studio page has reached the top spot on Google for the search term ‘mobile podcast studio. Awesome! But how?

SEO: top ranking for our ‘Mobile Podcast Studio’ page

Contact us

Developed by Rocketclowns

Lead developer
Olaf Wempe