Ron Abuelo Netherlands

Traditional Panama rum

Client

Ron Abuelo Netherlands

Character is timeless

Abuelo has been inspiring generations since 1908. Crafting some of the world’s finest aged rums takes family freedom, a respect for tradition and a fearlessness to push boundaries.

The Ron Abuelo range of perfectly balanced rums might share the same family DNA but each has its own unique personality.

Project

A new online experience for Ron Abuelo Netherlands

Ron Abuelo’s award winning rums needed a renewed online experience and identity for the Netherlands.

The new website oozes craftmanship, Panama tradition and love for great rum with beautiful photography, video and interactive animation. Rocketclowns provided the technology to make that experience happen.

Technology

Animations created with babylon.js

One of our concepts for Ron Abuelo had some cool user controlled zooming animations for the bottles of the Ron Abuelo line, like the one you see above. We had great super-hi-res photography of those bottles, so it had to be done 🙂

After experimenting with several animation frameworks, we chose babylon.js to create the interactive animations on the new Ron Abuelo website.

The babylon.js WebGL engine provided the most consistent framerates across devices. We were really wowed by the performance, even on modest smartphones, and with high resolution textures.

Made by Rocketclowns

During Covid, Ravitatie trainer Menno Fennema recorded a series of meditation training videos and was looking for a way to distribute them via the ravitatie.nl website.

Video training memberships

Ravitatie.nl

ANTILOUNGE 22 – a milestone release for Antilounge Records from The Hague, has a brilliant concept. Released as double vinyl, with beats on one record, and drones on the other, it allows for DJs to mix both records into their own combinations of both.

Antilounge 22 - Beats and Drones

Mastering for Vinyl and Streaming

I was invited to create a work for a mixed-media art exhibition around the hard-to-translate Dutch concept of ‘verstilling’.

Algorithmic audiovisual brain holiday

HUSH

Abuelo has been inspiring generations since 1908. Crafting some of the world’s finest aged rums with respect for tradition and a fearlessness to push boundaries.

Traditional Panama rum

Ron Abuelo Netherlands

Rocketclowns News

Touched is a forward thinking record label curated by Martin Boulton (aka Min-Y-Llan) and is is a non-profit label with a cause.

Touched Electronix TE004 – Out now

Embedding HTML5 Canvas into WordPress

Our interactive web animation / sound design project ‘Roberto’s Garden‘ is an interactive web experience with quite a backstory.

Roberto’s Garden featured on babylonjs.com

Every now and then, when we really like the outcome of one of our experiments with interactive HTML5 animation, we splash it right on the front page of our site.

Splash page archive: Januari 2016

Contact us

Developed by Rocketclowns

Lead developer
Olaf Wempe