Video training memberships
Ravitatie.nl is a spiritual coaching and training centre located in a beautiful spot near the beach in South Holland. During Covid, trainer Menno Fennema recorded a series of meditation training videos and was looking for a way to distribute them via the ravitatie.nl website.
I took on this challenge and recreated the site from scratch, turning it into a video training membership platform.
Technology
Drip feed
Other than the regular ‘brochure’ portion of the site, the video training memberships provided a nice technical challenge. These are the specs that I implemented:
- one time payment for the entire training, consisting of 30+ videos
- simplified two-click checkout
- the eight ‘chapters’ of the training are ‘drip fed’ to the members over the course of eight weeks
- ability to pay with iDeal, the most common online paying method in the Netherlands
- restrict account credential sharing
- restrict playback of the videos on other domains than ravitatie.nl
The combination of drip feeding and iDeal payment led me to a WooCommerce solution, with WooCommerce Memberships handling the content restriction and drip feeding.
Balanced out
Gradient palette design
To create a warm, balanced out look & feel, I used a gradient color palette. All colors on the site, from text colors to backgrounds, are from this palette, establishing a coherent, welcoming atmosphere.