Ravitatie.nl is a spiritual coaching and training centre located in a beautiful spot near the beach in South Holland. During Covid, trainer Menno Fennema recorded a series of meditation training videos and was looking for a way to distribute them via the ravitatie.nl website.
I took on this challenge and recreated the site from scratch, turning it into a video training membership platform.
Other than the regular ‘brochure’ portion of the site, the video training memberships provided a nice technical challenge. These are the specs that I implemented:
one time payment for the entire training, consisting of 30+ videos
simplified two-click checkout
the eight ‘chapters’ of the training are ‘drip fed’ to the members over the course of eight weeks
ability to pay with iDeal, the most common online paying method in the Netherlands
restrict account credential sharing
restrict playback of the videos on other domains than ravitatie.nl
The combination of drip feeding and iDeal payment led me to a WooCommerce solution, with WooCommerce Memberships handling the content restriction and drip feeding.
Gradient palette design
To create a warm, balanced out look & feel, I used a gradient color palette. All colors on the site, from text colors to backgrounds, are from this palette, establishing a coherent, welcoming atmosphere.