ARWE.ART

Richard Westerhuis photography

Client

Richard Westerhuis photography = ARWE.ART

Working closely with his models, Arwe searches for the moment when they are ready to shed their projected self-images and show who they really are.

At this moment of release, he registers their true vulnerability and openness.

In order to reach this state of release and freedom, Arwe lures his models out of their comfort zones with what he calls ‘dramatizing elements’, causing a conflict between the models’ assumed identities and their true self.

Project

A new online presence for ARWE

ARWE’s award winning photography needed a renewed online identity. Brand strategist Ricardo van der Graaf created a brilliant website concept, and Rocketclowns provided the technology to make that concept happen.

Technology

Website navigation, revisited

Ricardo van der Graaf came up with a radical rethinking of the traditional website navigation model. The goal: to remove all  distracting navigation options from the interface. On arwe.art, the homepage is the ‘hub’ from which all navigation happens.

Rocketclowns created a unique ‘full screen browsing’ experience for the photoseries on the homepage. This way, there’s minimal distraction from the impact of ARWE’s artworks.

You can dive deeper into any section of the website: the photo series, the exhibition schedule, or the awards, with a single navigation tool. This user flow was a delight for us to implement

Made by Rocketclowns

Just as versatile as her designs: no need to change when you go to your after-work dinner date. Or the party after that

Independent fashion design

Marcha Huskes

“A voice is rarely the first ‘instrument’ that comes to mind. But in the right hands, and through steady application, a voice becomes the ultimate expression through sound.”

Unique sound and interpretation'

Agnes Gosling

Campaign photography was shot on location, and most locations were shot with and without models. With this material, we figured it would be a nice effect to zap the models into the scene one by one, accompanied by a flash whiteout.

Subtractive photoshop wizardry

VLISCO Funky Grooves

Abuelo has been inspiring generations since 1908. Crafting some of the world’s finest aged rums with respect for tradition and a fearlessness to push boundaries.

Traditional Panama rum

Ron Abuelo Netherlands

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Contact us

Developed by Rocketclowns

Lead developer
Olaf Wempe