Website navigation, revisited
Ricardo van der Graaf came up with a radical rethinking of the traditional website navigation model. The goal: to remove all distracting navigation options from the interface. On arwe.art, the homepage is the ‘hub’ from which all navigation happens.
Rocketclowns created a unique ‘full screen browsing’ experience for the photoseries on the homepage. This way, there’s minimal distraction from the impact of ARWE’s artworks.
You can dive deeper into any section of the website: the photo series, the exhibition schedule, or the awards, with a single navigation tool. This user flow was a delight for us to implement