ARWE.ART

Richard Westerhuis photography

Client

Richard Westerhuis photography = ARWE.ART

Working closely with his models, Arwe searches for the moment when they are ready to shed their projected self-images and show who they really are.

At this moment of release, he registers their true vulnerability and openness.

In order to reach this state of release and freedom, Arwe lures his models out of their comfort zones with what he calls ‘dramatizing elements’, causing a conflict between the models’ assumed identities and their true self.

Project

A new online presence for ARWE

ARWE’s award winning photography needed a renewed online identity. Brand strategist Ricardo van der Graaf created a brilliant website concept, and Rocketclowns provided the technology to make that concept happen.

Technology

Website navigation, revisited

Ricardo van der Graaf came up with a radical rethinking of the traditional website navigation model. The goal: to remove all  distracting navigation options from the interface. On arwe.art, the homepage is the ‘hub’ from which all navigation happens.

Rocketclowns created a unique ‘full screen browsing’ experience for the photoseries on the homepage. This way, there’s minimal distraction from the impact of ARWE’s artworks.

You can dive deeper into any section of the website: the photo series, the exhibition schedule, or the awards, with a single navigation tool. This user flow was a delight for us to implement

Made by Rocketclowns

Donemus (compounded from Documentatiecentrum nederlandse muziek) is the Dutch institute dealing with the documentation of Contemporary music composed in the Netherlands.

Publishing house of contemporary classical music

Donemus

In memory of Roberto Perez

Roberto’s Garden

Campaign photography was shot on location, and most locations were shot with and without models. With this material, we figured it would be a nice effect to zap the models into the scene one by one, accompanied by a flash whiteout.

Subtractive photoshop wizardry

VLISCO Funky Grooves

In 2008, Rocketclowns created Ruben L. Oppenheimer’s official site, in Flash. For the time, it used some rather novel techniques, such as user controlled parallax, a 2.5D environment, and ambient sound design. The new version is a future-proof complete overhaul to HTML5, that would also reach mobile devices, and would be easier to keep up to date.

Cartoons brought to life

Ruben L. Oppenheimer

Rocketclowns News

Our Mobile Podcast Studio page has reached the top spot on Google for the search term ‘mobile podcast studio. Awesome! But how?

SEO: top ranking for our ‘Mobile Podcast Studio’ page

Since the beginning of this year, we’ve been tuning and refining our WordPress development workflow

Fresh website development tech

One of the big challenges when working with Oxygen Builder sites is client-friendly content editing

Using Advanced Custom Fields (ACF) Flexible Layout with Oxygen Builder

I recently learned about the pretty amazing JavaScript WebAudio API That’s a cool name for a Programming Interface that allows you to do all kinds of fun things with sound in your web browser.

Javascript music visualizer

Contact us

Developed by Rocketclowns

Lead developer
Olaf Wempe