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Google learns to crawl Flash – finally!

Fresh from the Official Google Blog:

Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Recently, we’ve improved the performance of this Flash indexing algorithm by integrating Adobe’s Flash Player technology.

In the past, web designers faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines. They needed to make extra effort to ensure that their content was also presented in another way that search engines could find.

Now that we’ve launched our Flash indexing algorithm, web designers can expect improved visibility of their published Flash content, and you can expect to see better search results and snippets. There’s more info on the Webmaster Central blog about the Searchable SWF integration.’

Great news of course for Flashers like us, and, dare I say it: FINALLY!

Join the discussion One Comment

  • Thelonius says:

    Its insane that this took so long. A lot of corporate sites are done in Flash/Flex 100% now, and developers had to pull all sorts of tricks (invisible HTML copies, mostly) to get search engines to find their URLs.
    Hopefully this is past us now. And hopefully Google will get around dynamic content in Flash just like it does with HTML.
    A small step towards making Flash more webfriendly.