Fresh website development tech

Rocketclowns' new WordPress tech for 2020

Tuning our WordPress development workflow

Since the beginning of time this year, we’ve been tuning and refining our WordPress development workflow, with a few goals in mind:

  • to optimize the loading speed of our websites
  • to make the lives of content creators working with our sites as comfortable as possible
  • to keep development and maintenance costs as low as possible
  • to no longer be restricted in our designs by WordPress themes
  • to find the ultimate image delivery solution that would work for all clients


Building WordPress sites with Oxygen

A major factor in the delivery speed of a WordPress site is the builder, or theme, with which it is built. A theme can inject a lot of redundant code to make all pages look good.

There are light-weight builders and themes out there, but one stood out way above the rest: OxygenBuilder.

Oxygen is unique, because it does away with themes altogether. In the builder, we add the elements we need for the page, and nothing else gets added. No bloat, no unnecessary

elements, no unused scripts, nothing.

The result: clean code with a minimal number of requests to the server, resulting in blazing speed.

On top of that, we get total design freedom. We no longer have to fight with the quirks of a theme: we just roll our own. We can implement any graphic design delivered to us in no time at all.

Content is key

Customized content editing with Advanced Custom Fields

Now that we have a nice and clean front end, what about content editing?

Content creators and editors need an environment that is as distraction-free as possible, and shouldn’t have to worry about website technicalities. With Advanced Custom Fields, we can create a 100% custom editing workflow, where the content is focus.

Whatever the type of content, with ACF we can tune content creation and editing into something that is natural and inviting.

We’ll take care that it looks great on the front end.

Free CDN

Optimized image delivery for everyone

Another major factor in web page size and delivery speed: images.

If your site is image-heavy – like our own – you need to deliver images as optimized as possible. Optimizing images can be done manually. PhotoShop has great tools for this. But we want editors to be able to add any image to their content without worrying about optimization.

There are plug-ins that handle this for you, but they all have limitations. Sometimes they can’t handle many images at once. Most of the time they’re quite expensive and require a subscription.

And then, we found

Statically is a free Content Delivery Network (CDN) that will handle image optimization for you. Just slap it on, and it works: your site will serve fully optimized images through a fast, global CDN.

We just added this Statically Images logo image to this post. The original was 55kB (already quite small), but we let do it’s magic and it came back at 22kB!

Sometimes, things that sound too good to be true exist 😉

Made by Rocketclowns

Nilssi’s unique mixture of jungle, reggaeton, grime and dancehall, and bold, no nonsense production style created a nice challenge for 0L4F’s mastering skills: to maximize the impact of the sparse, but genius arrangements, where actually everything cuts through the mix.

A hard-hitting voyage through the mind of Nilssi

Nilssi – High Born Voyage EP mastering

Donemus Publishing, publisher of contemporary classical music, has launched an advanced portal for composers built by Rocketclowns.

Publishing portal for contemporary classical composers


Abuelo has been inspiring generations since 1908. Crafting some of the world’s finest aged rums with respect for tradition and a fearlessness to push boundaries.

Traditional Panama rum

Ron Abuelo Netherlands

Donemus (compounded from Documentatiecentrum nederlandse muziek) is the Dutch institute dealing with the documentation of Contemporary music composed in the Netherlands.

Publishing house of contemporary classical music


Rocketclowns News

I recently learned about the pretty amazing JavaScript WebAudio API That’s a cool name for a Programming Interface that allows you to do all kinds of fun things with sound in your web browser.

Javascript music visualizer

Touched is a forward thinking record label curated by Martin Boulton (aka Min-Y-Llan) and is is a non-profit label with a cause.

Touched Electronix TE004 – Out now

Since the beginning of this year, we’ve been tuning and refining our WordPress development workflow

Fresh website development tech

One of the big challenges when working with Oxygen Builder sites is client-friendly content editing

Using Advanced Custom Fields (ACF) Flexible Layout with Oxygen Builder

Contact us

Developed by Rocketclowns

Lead developer
Olaf Wempe