Experience design is driven by consideration of the moments of engagement, or touchpoints, between people and brands, and the emotions and memories that these moments create. Commercial experience design is also known as brand experience. Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome.
A great design experience must be self-explanatory and emphasizes on a user journey in minimalistic manner. The purpose is to create technology and user interfaces accessible for wider audiences inclusive of the full range of human diversity with respect to ability, gender, age and other forms of human difference.
Both commissioned work and prototypes from Rocketclowns’ UX Lab can be found below: