Experience design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience.
In its commercial context, experience design is driven by consideration of the moments of engagement, or touchpoints, between people and brands, and the ideas, emotions, and memories that these moments create. Commercial experience design is also known as customer experience design, and brand experience. Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome.
Within companies, experience design can refer not just to the experience of customers, but to that of employees as well. Anyone who is exposed to the space either physically, digitally, or second hand (web, media, family member, friend) may be considered in the application of XD. This includes staff, vendors, visiting professionals, families, media professionals and contractors.
A great design experience must be self-explanatory and emphasizes on a user journey from step to step in minimalistic manner. The purpose is to create technology and user interfaces accessible for wider audiences inclusive of the full range of human diversity with respect to ability, gender, age and other forms of human difference.
Both commissioned work and prototypes from Rocketclowns’ UX Lab can be found below: