Experience Design

Experience design (XD) is the practice of designing products, processes, services, events, and environments with a focus placed on the quality of the user experience.

In its commercial context, experience design is driven by consideration of the moments of engagement, or touchpoints, between people and brands, and the ideas, emotions, and memories that these moments create. Commercial experience design is also known as customer experience design, and brand experience. Experience designers are often employed to identify existing touchpoints and create new ones, and then to score the arrangement of these touchpoints so that they produce the desired outcome.

Within companies, experience design can refer not just to the experience of customers, but to that of employees as well. Anyone who is exposed to the space either physically, digitally, or second hand (web, media, family member, friend) may be considered in the application of XD. This includes staff, vendors, visiting professionals, families, media professionals and contractors.

A great design experience must be self-explanatory and emphasizes on a user journey from step to step in minimalistic manner. The purpose is to create technology and user interfaces accessible for wider audiences inclusive of the full range of human diversity with respect to ability, gender, age and other forms of human difference.

Check out some highlights from Rocketclowns’ UX portfolio.

Both commissioned work and prototypes from Rocketclowns’ UX Lab can be found below:

Ruben Oppenheimer – cartoonist


Atelier Maria Lux

Round and round we go

caleido love

VLISCO Hommage á l’Art

VLISCO Funky Grooves

VLISCO Silent Empire

Palais des Sentiments

Space is the Place


MEXX Youth campaign

MEXX kaleidoscope

Marcha Huskes


Sandwich_ Spring

Tom Stappers Photography

Aliens in Gamlastan


The Day the World came to an End

Illustrator Sebe Emmelot

Iris Uffen photography

Daan van Aalst


Ground One, Two and Three

Sieko Kloosterhuis photography